%0 Journal Article %T Russian Practice of Marketing Management by Value Proposition %A Suvorova, T.V. %K marketing activity management, marketing strategy, value proposition, promoting of a value proposition, online advertising, offline advertising, customer-oriented company, client %J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences %D 2024 %N 9 %P 9 %I Kemerovo State University