TY  JOUR
TI  Russian Practice of Marketing Management by Value Proposition
KW  marketing activity management
KW  marketing strategy
KW  value proposition
KW  promoting of a value proposition
KW  online advertising
KW  offline advertising
KW  customer-oriented company
KW  client
JO  Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
AU  Suvorova, T.V.
PY  2024
IS  9
PB  Kemerovo State University