00643naa#a2200193#i#450# EN\\bibl\59252 20241127100802.3 2782-2435 20230419b2023####ek#y0engy0150####ca RUS RU Personal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral Approaches Journal article Kemerovo Kemerovo State University 2023 15 с. Journal article local Методы общественных наук. 303 RUS Vartanov Sergey Aleksandrovich Khvorostyanaya Anna S. moloprom.kemsu.ru