Virtual Communication and Social Networks Virtual Communication and Social Networks Виртуальная коммуникация и социальные сети 2782-4799 2782-4802 97332 10.21603/2782-4799-2025-4-1-92-102 dtltul Функционирование и развитие языка в виртуальной реальности Language in Virtual Reality: Functions and Development Функционирование и развитие языка в виртуальной реальности Language Policy of BRICS Countries in Virtual Linguistic Landscape Языковая политика стран БРИКС в виртуальном лингвистическом пространстве Осадчий Михаил Андреевич Osadchiy Mikhail A. osadchiymik@gmail.com независимый исследователь Лиссабон Португалия Independent researcher Lisbon Portugal 11 04 2025 11 04 2025 4 1 92 102 01 03 2025 24 03 2025 https://moloprom.kemsu.ru/en/nauka/article/97332/view

В статье рассматривается взаимодействие языковой политики и цифровой инфраструктуры в странах БРИКС с учетом того, как государственное регулирование влияет на языковое представление в виртуальном лингвистическом ландшафте. В связи с быстрым расширением доступа к Интернету, особенно через мобильные технологии, правительства все чаще внедряют политику, направленную на продвижение официальных языков во Всемирной сети, одновременно с этим контролируя многоязычие в онлайн-среде. Проанализировано вмешательство государства в цифровую коммуникацию в России, Китае, Индии, Бразилии и Южной Африке. Выявлен следующий парадокс: в то время как страны с наиболее развитой цифро­вой инфраструктурой, такие как Китай и Россия, вводят строгие ограничения на онлайн-­коммуникацию, страны с более высокими демократическими свободами, такие как Бразилия, Индия и Южная Африка, сталкиваются с техническими проблемами. Установлено, что государственная политика укрепляет доминирование национальных языков в цифровой среде (часто в ущерб языковому разнообразию).

This study explores the intersection of the language policy and digital infrastructure in BRICS countries focusing on the problem of state regulations of the linguistic representation in a virtual linguistic landscape. With the rapid expansion of internet access, particularly through mobile technologies, governments increasingly implement policies that promote official languages while managing the online multilingualism. The research examines state interventions in the sphere of digital communication in Russia, China, India, Brazil, and South Africa. The study highlights the paradox: while countries with the most advanced digital infrastructure, such as China and Russia, impose a stringent control on online communication, those with more democratic freedom, like Brazil, India, and South Africa, struggle with accessibility and affordability. It also demonstrates how government policies reinforce dominant national languages in a digital environment often at the expense of linguistic diversity.

 языковая политика виртуальная коммуникация страны БРИКС цифровая инфра­структура многоязычие государственное регулирование управление интернетом языковое разнообразие цифровая инклюзия онлайн-цензура language policy virtual communication BRICS countries digital infrastructure multilingualism state regulation internet governance linguistic diversity digital inclusion online censorship

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