INVESTMENT ACTIVITIES IN COMMERCIAL AND NON-COMMERCIAL ORGANIZATIONS: A COMPARATIVE ANALYSIS
Abstract and keywords
Abstract:
Investment decision-making depends on the type and profile of the organization. Being able to identify and seize opportunities to optimize investment planning becomes especially important under resource constraints and the need to maintain high managerial efficiency. The article focuses on the factors that lead organizations with different objectives to adopt different investment decisions under limited resources. It describes the key differences in approaches to investment planning and the factors that affect decision-making in organizations of various types. The research employed methods of content analysis, comparative analysis, and qualitative data interpretation. It revealed significant differences across several criteria, including investment objectives, project initiation mechanisms, decision-making processes, efficiency assessment criteria, sources of financing, investment tools, risk management approaches, and challenges. Commercial organizations primarily focus on profitability and economic efficiency when making investment decisions, whereas non-commercial institutions depend heavily on external funding and are oriented towards fulfilling their social mission. This study provides a deeper understanding of investment behavior across different organizational types and may serve as a basis for developing a universal methodology for investment planning, as well as recommendations for improving managerial efficiency.

Keywords:
investment planning, commercial organization, non-profit organization, efficiency evaluation, budget financing, risk management
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