The research is devoted to the evaluation of the tourism potential and tourist attractiveness of the Yamal-Nenets Autonomous district. In the modern conditions of intensive development of the economy, it is important to pay attention to the sustainable development of the regions. The author gives brief characteristics of the region, including geographical location, topography, natural diversity of water resources and wildlife, the development of transport infrastructure. The given research required a thorough study of the types of tourism that have potential for the development in the Yamal-Nenets Autonomous district. The paper features an analysis of hotels and alternative accommodation in Yamalo-Nenets Autonomous district and adjacent regions. It can be concluded that the most promising direction is the development of natural and ethnographic tourism, as the region is known for its pristine beauty and intact nature, and the unique local culture and customs are extremely attractive for travelers. The author concludes that this area has the broadest potential for development of tourism in the context of sustainable development of the region.
tourist potential, recreational potential, tourist attractiveness, sustainable development, Yamalo-Nenets Autonomous region
